Proposal
PBV Agency x Asa Matcha

Partnership
Proposal.

A complete brand and growth partnership for Asa Matcha: from brand clarity and strategy through to social media, paid media, email, and earned presence.

Presented by
Pauline Ventura
Agency
PBV Agency B.V.
Based in
Amsterdam
🍵
Full-funnel partnership for Asa Matcha
Recap of our first conversation
What I got from you

A brand with everything
it needs to lead.

High-potential brand with clear expansion ambition: the vision is to become the top-of-mind matcha brand in Europe, and then worldwide.
Four pillars to develop: innovation, product diversification, unique positioning, and a digital presence that matches the quality of what is in the cup.
A team that is aligned, ambitious, and ready to move together.
What I bring to the table

A partner that
grows with you.

Fractional CMO
A senior strategic mindset combined with hands-on execution. Not an agency that hands off: someone who is fully in it with you, every month.
The right partners at the right time
As Asa Matcha grows, I bring in the right strategic and creative specialists. The partnership scales with your business and your needs.
Growth Proposal
My top-line proposal

3 years to make Asa Matcha the reference.

Three focused phases, each building on the last. By year three, Asa Matcha is not catching up to the market. It is shaping it.

1
Build the foundation right
Brand clarity, strategic platform, full technical setup. Everything Asa Matcha says and does is aligned, consistent, and built to scale. This is what makes every future euro of media spend more efficient.
2
Activate owned and paid channels
Launch the refreshed brand across organic and email, and run a disciplined 6-month paid media test across Meta, TikTok, and Google. Learn fast, optimise faster, build sustainable ROAS.
3
Earn a place in culture
Build earned presence through press, influencers, and community. Build social proof beyond the Netherlands into Europe, with a brand strong enough to travel.
The Offer
Part 1

Setup and
Strategy.

A one-time foundational engagement. Everything needed to build the brand, define the strategy, and set up the technical infrastructure before execution begins.

Brand Workshop
Digital and competitive audit
Brand Book and full strategy
Technical setup: tracking, ads accounts, email flows
Tracking agency setup fee billed separately and paid directly by Asa Matcha.
€9,500
one-time · excl. VAT
Part 2

Monthly
Retainer.

An ongoing partnership covering all execution: social media, paid media, email marketing, and performance reporting. Three cadence levels to fit your growth stage.

Social media across Instagram and TikTok
Paid media: Meta, TikTok Ads, Google
Email marketing and flow optimisation
Monthly reporting and quarterly strategy reviews
€4,200 to €6,000
/month · excl. VAT
Strategy & Setup
One-time setup and strategy

Brand Foundation
Package.

Everything needed to build the strategic and technical foundation for Asa Matcha's digital growth. Delivered before the monthly retainer begins.

Brand Workshop: full-day session, preparation and debrief (venue and catering billed at cost separately)
Digital and competitive audit: industry trends, competitors, platform health
Brand Book and full strategy: positioning, tone of voice, audience and persona building, messaging, content pillars, social, paid, and email roadmap
Paid account setup: Meta, TikTok Ads, and Google Ads structure and audience foundation
Email infrastructure: Klaviyo setup, welcome flow, abandoned cart, repurchase sequences
Tracking agency partner onboarding coordination (setup fee paid directly by Asa Matcha)
Partner price
Full value: €11,700
€9,500
excl. VAT
Partner price for clients committing to a 12-month execution retainer.

This package is delivered once, before the monthly retainer begins. It forms the strategic and technical foundation for everything that follows.
Monthly Retainer
Monthly retainer · Minimum 6 months
Lite
€4,200
/month excl. VAT
Standard
€5,000
/month excl. VAT
Plus
€6,000
/month excl. VAT
Social Media
Instagram posts / month81216
Instagram Story sets / month101216
TikToks / month4812
Content calendar, copy, scheduling✓✓✓
Light asset edits and content repurposing-✓✓
Paid Media (Meta, TikTok Ads, Google)
Meta campaigns / month123
TikTok Ads campaigns / month123
Google campaigns / monthSearchSearch + PMaxSearch + PMax
A/B testing and weekly optimisationBasicActiveFull
Email Marketing
Email campaigns / month1-234+
Flow optimisationMonitoringOptimisationFull strategy
Reporting
Monthly performance report by email✓✓✓
Monthly alignment meeting1/month1/month2/month
Quarterly strategy review✓✓✓
Media budget paid directly by Asa Matcha and not included above.
Timeline
From signature to first results

What the first months
look like.

Milestone
Meeting / check-in
Work phase
Parallel setup
D1
W1-2
W3-4
W5-6
W7-8
W9-10
W11-12
W13+
Contract signed
✍️
Workshop prep
1-2 weeks
Brand Workshop
1 day
Strategy development
4-5 weeks
Check-in: brand territory
💬
Check-in: full strategy
💬
Strategy delivered
🎉
Technical setup
tracking · ad accounts · Klaviyo
First calendar prep
2-4 weeks
First campaigns prep
1-2 weeks
Go live
▶
First working month
4 weeks
1st report
📋
This timeline can move faster depending on approval speed.
Add-ons
Optional extras

Extend the scope
when ready.

All add-ons can be activated at any point during the engagement. Nothing is forced from day one.

📸 Extra Content Production add-on, Standard and Plus tiers include light edits
Standard and Plus monthly tiers already include light asset edits and content repurposing. For additional original content production needs (shoots, motion, UGC programs), scope and pricing are agreed separately based on the specific brief.
🗞️ Earned Media Strategy one-time
A dedicated strategy document covering press angle, influencer mapping, community strategy, pitch templates, and an editorial outreach calendar.
est. €1,500
excl. VAT
🔍 Tracking Agency Partner paid directly by Asa Matcha
We work with a specialist tracking agency for pixel setup, server-side tracking, and data infrastructure. One-time setup: approximately €2,500. Annual maintenance and hosting: €1,000-3,000 depending on options and traffic. PBV coordinates the full onboarding.
How We Work
Working together

How we collaborate
day to day.

💬
Communication
Email for all important deliveries, briefs, and approvals. WhatsApp for day-to-day questions, quick validations, and ongoing alignment.
📅
Approval flows
All content calendars and campaigns go through a structured approval flow built on shared Google documents and calendar invites. One revision round included per deliverable.
🏢
On-site collaboration
Option to work together physically. Up to 1 day/week on Lite, up to 1.5 days/week on Standard, and up to 2.5 days/week on Plus.
📊
Monthly meetings
One monthly meeting to review results and plan what is coming next. Performance report delivered by email in the first week of the month.
🎯
Quarterly reviews
One quarterly strategy session to review full-funnel performance, discuss what is working, course-correct where needed, and align on next quarter's priorities.
🔑
Access and tools
PBV requires access to Meta Business Manager, Google Ads, TikTok Ads Manager, Klaviyo, Google Analytics, and Google Search Console to perform the services.
Let's begin
Next steps

How we get
started together.

1
Asa Matcha reviews this proposal and shares any questions
2
Optional: Asa Matcha shares a brief case study or challenge for PBV to respond to
3
Once aligned, we sign and schedule the brand workshop together
About PBV Agency
Why PBV

Senior. Boutique.
Fully committed.

15+ years of marketing expertise
From Tommy Hilfiger to luxury wellness, deep experience across fashion, hospitality, and lifestyle brands.
You get the founder, always
No junior teams managing your account. Pauline leads every client personally, with full strategic and executional ownership.
Strategy and execution, under one roof
We build the strategy and run it ourselves. No handoffs, no agency silos, full accountability at every step.
Amsterdam-based, European mindset
We understand the Dutch consumer, the European lifestyle market, and the digital landscape where Asa Matcha operates.
A trusted network, when you need it
Beyond PBV's core scope, I work with a hand-picked network of specialists: full-funnel tracking, PR and comms, and content production, brought in when the project calls for it.
Get in touch
Email
pauline@pbvagency.com
Website
pbvagency.com
Based in
Amsterdam, Netherlands
Powered by PBVagency